We are pleased to introduce the new NetPass blog released today in conjunction with the launch of our company’s 4th generation website.  For nearly 15 years, NetPass has been serving the online needs of thousands of businesses worldwide including blog and forum production.  In that time, we’ve never built one for our firm.  Today that all changes.  Today we cut the ribbon and officially open the NetPass blog catering directly to our clients, industry colleagues and anyone just plain interested in what we’re up to and what’s going on in the world of interactive media.

Over the next few weeks and ongoing from there, check our blog often for new articles specific to industry trends, tips of the trade, NetPass news, project updates, and other topical (and sometimes non-topical) posts.  Like what you see and want to start your own blog? Read more about our Blog Development or contact a NetPass online marketing representative today at 888.296.7277 ext. 8926.

Since we opened our Search Engine Marketing (SEM) division earlier this year, we’ve received a lot of questions about the differences between SEM and Search Engine Optimization (SEO).  We understand and appreciate that you may have already been exposed to a lot of definitions and service lines – some of which may be unnecessary and/or detrimental to your search marketing objectives.

Essentially, SEM is a process by which a series of electronic and human actions are performed in tandem in an effort to promote traffic to a website.  SEO is the process by which all elements of a website’s environment including HTML, dbase structures, directories, etc. are designed or refined for optimal search engine recognition and ranking.